Located in sunny Estero, FL, the Diamond District boasts the largest selection of loose certified diamonds, designer engagement rings, diamond rings, wedding rings and jewelry in Southwest Florida. Owners, Jason and Todd, love what they do and have a true passion for the jewelry industry. In five years’ time, their business saw tremendous growth and they were able to expand into a new 6,000-square-foot, freestanding diamond superstore located at Coconut Point.

When the jewelry industry started to evolve into an e-commerce industry, Jason and Todd saw an opportunity and decided to venture out on their own. In pioneering their new concept to the public, the Diamond District was born. In 2003, they opened a 1,400 square–foot store brokering only loose, certified diamonds and diamond jewelry at prices equal to or below the Internet. Unlike the typical retail jewelry store, which has many dollars tied up in slower-moving, fourth quarter products Jason and Todd decided to focus on what sells year-round: diamonds and diamond jewelry. This quick-turning inventory model allows them to sell their diamonds and diamond jewelry at prices far lower than the standard jewelry store.

Visit the website